Golf ball manufacturers are aware of a few things. Among them is the fact that consumers often base their decision based on economics as well as performance characteristics. Perhaps that’s why Callaway has unveiled multiple new ball offerings covering a wide range of price and performance levels.
Riding the coattails of the success of its Chrome Soft ball, the company is expanding that line to appeal to those who want soft, but not too soft by introducing its Chrome Soft X – a four-piece, urethane-covered ball with a dual core designed to produce faster ball speed while the mantle layer helps regulate spin, providing more on short irons and less on longer clubs. Compared to the Chrome Soft, the X ($A60/dozen) has slightly firmer feel with a more penetrating trajectory.
Not nearly as sophisticated is the new SuperSoft ($A35/dozen), a two-piece ball with a reformulated core designed to deliver less spin on the long clubs for more distance. A new ionomer cover formulation helps boost greenside spin and promote an even softer feel. The ball is available in white, yellow and pink colors as well as in a multicolour pack of white, yellow, orange and blue.
